Albertus Magnus College Earns Gold and Silver Mercury Awards
Gold and Silver Industry-wide Recognition Reflects College’s Growth Goals
New Haven, Conn., November 16, 2021 – Albertus Magnus College is honored to announce that it has once again earned Mercury Awards from the Public
Relations Society of America Greater Connecticut Chapter (PRSA-CT). The College received
its first ever Gold level industry-wide award for its Multicultural and Diversity
campaign that supports its emergence as a Hispanic Serving Institution, meaning that
25-percent of its student population is of Latinx heritage. A Silver level achievement
went to the extensive media coverage Albertus received this fall for move-in day of
its Centennial class.
A special congratulations goes to Sr. Ana Gonzalez, O.P., of the Albertus Admissions team for her ongoing passion, commitment, and outreach to Latinx students and their families, helping them learn more about and navigate the college application process. Another special thank you is extended to Leilim Chang Salazar ’20, the team’s Marketing and Communications Graduate Assistant, for her translations and testimonials about the Albertus Experience. The marketing campaign to the Latinx community included special collaborations with BOMBA Radio, Entravision, and Univision, amongst others.
“The Marketing and Communications team strives each and every day to tell powerful stories on numerous platforms that demonstrate the strengths of an Albertus liberal arts education and how our focus on critical thinking and experiential learning prepare our students for the jobs of the future. I’m so very proud of how we continue to find new, innovative, and creative ways to share our stories in inclusive ways,” said Albertus Vice President for Enrollment Management and Marketing Andrea Kovacs.
Today’s Mercury Award announcement was made virtually via the PRSA-CT website and social media channels. For the past four years, Albertus has consistently won PRSA honors in a wide variety of categories ranging from its website redesign to social media messaging to highly creative videos. Staff, students, and partner vendors have all contributed to this success streak and Albertus is energized to take on new exciting challenges.
About Albertus Magnus College
About Albertus Magnus College: Albertus Magnus College, founded in 1925, is a Catholic College in the Dominican tradition. It is recognized by external rankings such as US News & World Report Best Colleges, Money Magazine, and the Wall Street Journal/Times Higher Education. The College has an enrollment of 1,500 students in its traditional undergraduate program, accelerated adult degree programs, and 12 graduate programs, including a new Master of Public Administration and the only Master of Arts in Art Therapy and Counseling program in Connecticut. In the last year, the College received two significant Federal grants in support of student success and well-being: a $300,000 grant from the Department of Justice and a $1.9 million Title III grant from the Department of Education.