Digital Content Producer

Search Number	# MTK 110

Category	Staff

Type	Full-Time

Campus	New Haven

Overview	This full-time position reports to the Interim Director of Marketing and Creative Services and has primary responsibilities for building, monitoring, and maintaining a robust digital media environment for Albertus Magnus College as well as content creation and development for the College’s digital channels and print products. The Digital & Interactive Content Producer has expert-level understanding of the latest digital trends and best practices and serves as a steward for brand integrity. (S)he will collaborate closely with the Communications & Marketing staff, building strategy and executing across all platforms, developing and creating work that increases brand awareness, drives engagement, supports enrollment goals, and integrates with the various College department needs.

Overview

This full-time position reports to the Interim Director of Marketing and Creative Services and has primary responsibilities for building, monitoring, and maintaining a robust digital media environment for Albertus Magnus College as well as content creation and development for the College’s digital channels and print products.

The Digital & Interactive Content Producer has expert-level understanding of the latest digital trends and best practices and serves as a steward for brand integrity. (S)he will collaborate closely with the Communications & Marketing staff, building strategy and executing across all platforms, developing and creating work that increases brand awareness, drives engagement, supports enrollment goals, and integrates with the various College department needs.

About Albertus Magnus College	Albertus Magnus College thrives as a diverse and dynamic institution serving 1,500 students in three distinct degree programs: traditional undergraduate, accelerated adult undergraduate and master’s degrees. Through its liberal arts and professional educational offerings and its long- standing excellence in student-centered, values-based education, Albertus Magnus College is a shining example of modern day education. The Albertus campus provides a distinctive environment for students, faculty and staff. The College’s 50-acre, park-like campus, within walking distance to downtown New Haven, is located in one of the city’s most distinguished residential neighborhoods, Prospect Hill, which features both early 20th century mansions and modern architectural gems. Numerous academic, student services, and athletic facilities grace the campus, which serve as an attraction to prospective students. The Mission Statement of Albertus Magnus College is to provide men and women with an education that promotes the search for truth in all its dimensions and is practical in its application.

About Albertus Magnus College

Albertus Magnus College thrives as a diverse and dynamic institution serving 1,500 students in three distinct degree programs: traditional undergraduate, accelerated adult undergraduate and master’s degrees. Through its liberal arts and professional educational offerings and its long- standing excellence in student-centered, values-based education, Albertus Magnus College is a shining example of modern day education. The Albertus campus provides a distinctive environment for students, faculty and staff. The College’s 50-acre, park-like campus, within walking distance to downtown New Haven, is located in one of the city’s most distinguished residential neighborhoods, Prospect Hill, which features both early 20th century mansions and modern architectural gems. Numerous academic, student services, and athletic facilities grace the campus, which serve as an attraction to prospective students. The Mission Statement of Albertus Magnus College is to provide men and women with an education that promotes the search for truth in all its dimensions and is practical in its application.

Essential Functions	Supports brand strategy across multiple departments and platforms in keeping with latest trends and best practices Strategizes and creates content across all platforms including but not limited to email, blogs, social media, web, publications, internal media Oversees campus social media strategy, content creation, and publishing; guides the College’s social media ambassadors Supports the broader MarComm responsibilities, including writing, contributing ideas, event support, developing impactful marketing campaigns Manages student internships Represents the College at external community events, assists with advocacy activities, and maintains legislative contact lists Responsible for cataloging, managing, and maintaining digital assets of the MarComm department Engages the College community in participating in the development of content while supporting brand integrity; develops rapport and relationships with all levels of employees and works effectively with team collaboration

Essential Functions

Supports brand strategy across multiple departments and platforms in keeping with latest trends and best practices
Strategizes and creates content across all platforms including but not limited to email, blogs, social media, web, publications, internal media
Oversees campus social media strategy, content creation, and publishing; guides the College’s social media ambassadors
Supports the broader MarComm responsibilities, including writing, contributing ideas, event support, developing impactful marketing campaigns
Manages student internships
Represents the College at external community events, assists with advocacy activities, and maintains legislative contact lists
Responsible for cataloging, managing, and maintaining digital assets of the MarComm department
Engages the College community in participating in the development of content while supporting brand integrity; develops rapport and relationships with all levels of employees and works effectively with team collaboration

Qualifications	Strong verbal, writing, and editing skills (must provide samples) Expertise in Microsoft Suite, Google Suite Expertise in social media platforms including Instagram, Facebook, Twiitter, LinkedIn, YouTube, TikTok, SnapChat, and Hootsuite Strong knowledge of marketing/branding/communications concepts and trends that integrate brand strategy across multiple departments and platforms Ability to see the ‘big picture’ and think strategically while producing on a daily basis Knowledge in creating, analyzing, and reporting on the performance of digital media metrics HTML familiarity is a plus Superior organizational skills Independent, detail-oriented, creative, task-prioritizing, flexible, adaptive, pro-active, discreet in a rapidly changing environment Must be able to anticipate needs and deliver timely, relevant solutions and actions.

Qualifications

Strong verbal, writing, and editing skills (must provide samples)
Expertise in Microsoft Suite, Google Suite
Expertise in social media platforms including Instagram, Facebook, Twiitter, LinkedIn, YouTube, TikTok, SnapChat, and Hootsuite
Strong knowledge of marketing/branding/communications concepts and trends that integrate brand strategy across multiple departments and platforms
Ability to see the ‘big picture’ and think strategically while producing on a daily basis
Knowledge in creating, analyzing, and reporting on the performance of digital media metrics
HTML familiarity is a plus
Superior organizational skills
Independent, detail-oriented, creative, task-prioritizing, flexible, adaptive, pro-active, discreet in a rapidly changing environment
Must be able to anticipate needs and deliver timely, relevant solutions and actions.

Education	Bachelor's degree required.

Knowledge \| Skills \| Abilities	A demonstrated track record of success and good judgement in planning and implementing social media content and engagement as part of a larger organizational communication strategy. Strong verbal and written communication skills. Experience in higher education preferred but not required. Experience with corporate communications, public relations and community relations preferred. Spanish proficiency a plus, but not required

Knowledge | Skills | Abilities

A demonstrated track record of success and good judgement in planning and implementing social media content and engagement as part of a larger organizational communication strategy.
Strong verbal and written communication skills.
Experience in higher education preferred but not required.
Experience with corporate communications, public relations and community relations preferred.
Spanish proficiency a plus, but not required

Special Work Schedule Requirements	Office environment although work will occur across campus. Standard working hours; position requires some evening and weekend hours.

To Apply	Qualified applicants should submit a cover letter, current resume, and contact information for three professional references as one document electronically to hr@albertus.edu.Please reference search # in subject line.

Albertus Magnus College has a strong commitment to the principles and practices of diversity throughout the College community. Albertus Magnus College is an equal opportunity employer and invites all qualified applicants to consider this opportunity and to apply.

Albertus Magnus College is an Equal Opportunity Employer

It is the policy of Albertus Magnus College to comply with applicable federal and state laws regarding equal employment opportunity for all qualified persons so as to prohibit unlawful discrimination and harassment against any employee, intern or applicant for employment because of race, color, religion, sex, pregnancy, age, national origin or ancestry, physical or mental disability, genetic information, veteran status, transgender status, gender identity or expression, sexual orientation, or any other consideration protected by federal, state or local law. Albertus Magnus College promotes the full realization of equal employment opportunity throughout the College. The College forbids all forms of illegal discrimination, harassment or retaliation.