Overview
Create Brands. Tell Stories. Shape the Digital World.
The Bachelor of Science in Marketing and Communications prepares students to turn
creativity, strategy, and technology into exciting, real-world careers. Housed in
the Tagliatela School of Business and Leadership, this program blends business foundations
with hands-on experience in marketing, media, and communication. Students learn how
brands connect with people, online, in person, and across cultures, while gaining
experience in digital marketing, social media, branding, advertising, public relations,
and content creation. From day one, you’ll work on projects that reflect the fast-paced,
ever-changing world of modern marketing.
Why Marketing & Communications?
Prepare for roles in digital marketing, branding, social media, advertising, public relations, and corporate or nonprofit communications.
Work with real clients, create campaigns, and graduate with a professional portfolio—not just a transcript.
Combine storytelling, design, data, and analytics to make smart, creative decisions.
Small classes, collaborative projects, and faculty mentorship help you find your niche and grow your confidence.
What You’ll Learn to Do
Build strong brands and marketing campaigns
Create digital content across social media and emerging platforms
Use research and analytics to guide decisions
Communicate clearly through writing, visuals, and presentations
Collaborate in team-based, professional environments
Apply ethical thinking and cultural awareness to real-world challenges
The Albertus Marketing and Communications Faculty
Director of the Honors Program
Director of the Sport Management Program
Director of Accounting and Finance Programs
Faculty Advisor
Associate Professor of Communications
This degree also provides a strong foundation for graduate study in marketing, communications, or related fields.
The Business Experience at Albertus Magnus College
Vision Statement
The Tagliatela School of Business and Leadership seeks to be a respected educational leader within the regional business community. We will provide high-impact academic programs and experiences aligned with in-demand fields. Our programs will challenge students to develop practical skills and personal values that empower them to succeed in a wide range of business professions.
Mission Statement
The mission of the Tagliatela School of Business and Leadership is to provide a superior business education in innovative, accessible and technologically advanced formats to students from diverse academic and socioeconomic backgrounds striving to be ethical, entrepreneurial and successful in a dynamic economy through quality teaching, service and engagement with the business community.
Our Core Values
- Student-centered learning
- Honesty
- Mutual Respect
- Competency-based educational focus
- Technological Innovation
- Business Community Engagement/Partnership
Is This Program Right for You?
- Love creativity and strategy
- Are curious about how brands connect with people
- Enjoy collaboration and teamwork
- Want hands-on experience, not just lectures
- Are looking for a career that evolves with technology and culture
Ready to Get Started?
Build your future in marketing and communications. Explore the program, connect with admissions, and see where your creativity can take you.
Interested in learning more about the diverse courses offered at Albertus?