Undergraduate Degree Program

Courses

MG 131 Principles of Management
Students are introduced to the basic functions of planning, organizing, leading, and controlling the organization effectively and efficiently. Additional topics include social responsibility of the organization, decision-making, interpersonal skills, and organizational change. This course is generally offered once a year. 3 credits

MG 228 International Business Management
Students analyze foreign environment elements and the role of each element as firms select market entry options. Specific emphasis is given to ethical strategic planning of human resources, marketing, finance, and the relationship between the corporation and its host country in establishing the international business operations. This course is generally offered every other year. . P: MG 131. 3 credits

MG 231 Principles of Marketing
This course introduces students to common methods of planning and implementing decisions with respect to product, price, promotion, and channels of distribution, as organizations strive to satisfy the needs and wants of the market while achieving the goals of the organization in a dynamic environment. This course is generally offered once a year. 3 credits

MG 236 Human Resource Management
In this course, students study the vital role of utilizing people effectively to meet organizational objectives. Topics include planning personnel needs, recruiting and selecting employees, training and developing the workforce, performance evaluation, compensation, and the legal and social context in which human resource management must operate. P: MG 131. This course is generally offered every other year. 3 credits

MG 238 Issues of Small and Family Business
This course introduces students to the issues that confront small and family businesses, and explores how to create a new small business. The study of small businesses allows students to study organizations in a more holistic manner. P: MG 131, MG 231, and BE 161. This course is generally offered every other year. 3 credits

MG 241 Marketing Research & Strategy
This course will utilize marketing research tools, processes, and results to assist managers, particularly marketing managers, in the decision-making process as it relates to developing a cohesive marketing strategy for a particular market and/or business. It will also examine the critical relationship between research and the function of market planning and overall business strategy. A strong Internet focus allows students to gather market research data efficiently and effectively. Topics include research design, sampling methods, collecting both primary data (via questionnaires, interviews, and focus groups) and secondary data, interpreting data, and presenting results. This course is generally offered every other year. P: MG 231. 3 credits

MG 243 Professional Selling
The course will focus on the skills required to sell products, services or ideas. Special attention will be placed on the development of a professional sales presentation that is consumer or organization centered. The course will stress the importance of knowing consumer behavior, the company and its products, as well as the selling environment. Sales force management skills will be addressed. These skills include sales planning and forecasting, selection, recruitment, training and compensation of salespeople and integration with other elements of the marketing mix. This course is generally offered every other year. P: MG 231. 3 credits

MG 251 Special Topics
Timely current topics of interest to junior and senior majors. 3 credits

MG 270 Moral Leadership: Defining the Character of Individuals in Organizations
Students will explore two important and related topics: leadership and ethics in business. Questions that will be explored include: What is business leadership? Does it have an impact on organizational performance? Where are leaders in organizations and what are their roles? What roles do leaders play in shaping the culture of right and wrong within the organization? P: MG 131. General Education choice for Part C. This course is offered when there is sufficient demand. 3 credits

MG 301 Ethics in Sport Management
This course examines major ethical theories and their relation to the development of personal and professional ethics in sport and recreational management. The course is designed to develop a theoretical framework that will lead to a moral course of action and personal philosophy needed to meet the challenges and issues of modern athletics. The application of ethical decision making and problem solving in sport and recreation will be explored. An integrative study of current industry and ethical issues facing sport leaders. P: MG 131. This course is generally offered every other year. 3 credits

MG 302 Legal Aspects of Sport Management
This course explores the legal principles of the sport industry and provides a basic knowledge of the legal statutes that relate to various dimensions of sport business. It includes legal principles that affect the prudent performance of all those involved in sporting events and will look at federal legal legislation as it affects program development. Major focus is on a review of judicial opinions in the areas of tort liability (risk management), agency and contract law, labor and employment law and antitrust issues. Topics to be addressed include right to participate, liability for injuries, legal status of sports organizations, risk management, assertion of legal rights, and crisis management. Other areas of sport industry law to be covered are contracts, negligence, gender equity, sport labor relations, and selected current issues. P: MG 131. This course is generally offered every other year. 3 credits

MG 303 Sport Venue and Event Management
Examines principles and fundamentals of managing and financing sport, recreational, and entertainment venues. Focuses on knowledge and skills necessary to develop, design and manage sports, recreation and health/fitness facilities. Concentration is on the planning, implementation, and evaluation of sport events in addition to the design, maintenance, and full utilization of athletic facilities. Principles for effective management of sport events and facilities in both human and physical resources are stressed. Includes site visits.P: MG 131. This course is generally offered every other year. 3 credits

MG 304 Sport Finance
Financial analyses pertaining to different aspects of sports including player compensation, labor relations, facility development, broadcast rights, and competitive structure employed in managerial decision making in amateur and professional sports. Focus is on understanding the development and management of enterprise budgets and financial strategies, including debt service, ticket and concession sales, corporate sponsorship and licensed sport merchandise. Examines financial challenges related to current and future sources of revenue for the sport enterprise. P: BE 161 and MG 131. This course is generally offered every other year. 3 credits

MG 320 Product Development
In this course, students will experience a “hands-on” practical application of researching and developing a product from idea generation through the various stages to commercial introduction. Management and control of the product through the product cycle will be discussed as well as an examination of product successes and failures. P: MG 231. This course is generally offered every other year. 3 credits

MG 322 Promotional Marketing
This course allows students to experience designing, managing, and evaluating an organization’s promotion program: advertising, sales promotion, personal selling, and publicity. Students create complete promotion programs for a product and a service and analyze the integration of the promotional elements as well as examine the influence the 4P’s have on their promotional decisions. P: MG 231. This course is generally offered every other year. 3 credits

MG 328 International Marketing
This course teaches students to conduct a strategic analysis of world markets in terms of their respective cultural, economic, political, financial, legal, and competitive forces to determine various entry options available to multinational companies. Development of the particular marketing strategy and the 4 P’s in the international arena will be explored. This course is generally offered every other year. P: MG 231. 3 credits

MG 329 Global Issues
This course introduces students to the concept of culture and allows them to discover how aspects of culture have formed who they are and how cultural value orientations drive assumptions and behaviors in ourselves and in others. Globalization, one of the most debated topics in social sciences, will be discussed and analyzed. Current and critical global business issues will be analyzed from a variety of viewpoints. General Education choice for Internatonal Cultural Studies requirement. This course is offered when there is sufficient demand. 3 credits

MG 331 Human Resource Issues
Students will focus on the key Human Resource issues faced by management and employees. Topics for exploration and discussion may include the changing workforce, job related stress, sexual harassment, violence, and substance abuse. Topics will vary to maintain a contemporary nature. This course is generally offered every other year. 3 credits

MG 339 International Human Resource Management
Students will study the vital role of utilizing people effectively to meet the multinational corporation’s foreign country objectives. Topics include planning personnel needs, recruiting and selecting employees, training and developing the workforce, performance evaluation, compensation in the foreign country, as well as the foreign legal and social context in which human resource management must operate. P: MG 236. This course is generally offered every other year. 3 credits

MG 342 Managing and Valuing Diversity at Work
This course will review, analyze, and provide experiences on how changing United States workforce demographics create new demands, challenges, and opportunities for employees, managers, and organizations. An examination of biases, social conditioning, and stereotyping of students and employees will also be explored. Students will learn how to manage the change of organizations, others, and themselves for improvement. General Education choice for Part C. This course is offered when there is sufficient demand. 3 credits

MG 367 Strategic Management
Students will analyze the concepts and formulation of business strategy in the complete business environment. Roles and actions of top management in developing and implementing policy and strategy will be examined and analyzed in diverse industries, various types and sizes of organizations, and in a variety of situations. P: MG 131. This course is generally offered every other year. 3 credits

MG 380 Internship
This is a field-based course in which students gain on-site employment experience in a local business establishment for 120 contact hours per 3 credits. The student is responsible for maintaining an integrative journal and completing other academic requirements. A student may repeat this course only once, and the second internship must be in a different place of employment. P: 12 credits in the Business Administration and Manage ment Department plus junior or senior standing. 3 to 12 credits

MG 390 Independent Study
Intensive individual work in area of concentration. P: Junior or senior standing and permission of Department Chairperson. Hours and credits to be arranged.