Curriculum

Core Requirements for all Business Management Majors (24 credits)

BE 161 Financial Accounting

In this introductory course, we will introduce students to accounting principles and procedures, and to the processes by which financial transactions are recorded, classified, and analyzed to help business decision-makers. Students will learn to prepare and interpret financial statements. This course is generally offered once a year. 3 credits

BE 162 Managerial Accounting

An introduction to the use of accounting information by managers. Topics include the use of accounting information for planning and control, performance evaluation, decision- making, and the statement of cash flows, as well as financial statement analysis. P: BE 161. This course is generally offered once a year. 3 credits

BE 202 Statistics for Business and Economics

Students will be introduced to the basic principles of statistical analysis that are useful in effective business decision-making. Some topics covered include descriptive statistics, probability and random events, sampling, and estimation. P: MA 111. This course is generally offered twice each year. 3 credits

BE 205 Principles of Microeconomics

Microeconomic concepts and tools will be utilized to evaluate the economic behavior of individuals. The “invisible” market forces (price mechanism) and external forces (social, cultural, political, and legal forces) will be explored and examined from personal perspectives as well as their aggregate effect on the economy. General Education choice for Part B. This course is generally offered once a year. 3 credits

BE 265 Corporate Financial Management

Students will study the financing, valuation, and organization of business firms. Topics include: financial analysis, capital budgeting, valuation of corporate assets, long and short-term sources of funding, and cost of capital. P: BE 162. This course is offered once a year. 3 credits

MG 131 Principles of Management

Students are introduced to the basic functions of planning, organizing, leading, and controlling the organization effectively and efficiently. Additional topics include social responsibility of the organization, decision-making, interpersonal skills, and organizational change. This course is generally offered once a year. 3 credits

MG 231 Principles of Marketing

This course introduces students to common methods of planning and implementing decisions with respect to product, price, promotion, and channels of distribution, as organizations strive to satisfy the needs and wants of the market while achieving the goals of the organization in a dynamic environment. This course is generally offered once a year. 3 credits

MG 391W Business Capstone

The objective of this capstone course is to provide the student with the opportunity to integrate knowledge gained from all other business courses through the analysis of case studies and simulations. Students learn to formulate strategic decisions that guide the future direction of the organization. P: Senior standing and completion of BE 161, BE 205, MG 131, MG 231, and 5 courses in the student’s concentration. This course meets the “W” course requirement. This course is generally offered twice each year. 3 credits

All Business Management majors are required to take one of the following computer courses:

CIS 115 Computer Essentials

A general description of the use of computers in business and an introduction to solving practical business problems using the microcomputer. Topics include basic computer architecture, input/output devices, and storage devices. Microcomputer topics concentrate on five areas: word processing, spreadsheets, databases, graphics, and communications. Microsoft Office is used. This course is designed for those who feel they need an introductory computer course. This course is generally offered twice each year. 3 credits

CIS 171 Business Spreadsheet Development

A detailed description of the use, design, and development of complex spreadsheets to solve business problems. Topics include graphing, macro development, and other advanced spreadsheet features and techniques. Principles of good spreadsheet design are emphasized throughout the course. Special emphasis will be placed on accounting software applications. Microsoft Excel is one of the packages used in this course. This course is generally offered once a year. 3 credits

CIS 388 Project Management

This course covers principles, practices, and techniques for the management of business and technology projects. Topics include: project planning, scheduling, performing cost estimates, risk analysis, implementation and control, and project termination. This course uses the Microsoft Project Management software package extensively. 3 credits

Curriculum for Business Management Major

Business Management Major (48 credits, 24 credits in business + 24 core credits listed above)

BE 135W Business Communications

This introductory course in written and oral communications will enable students to become more effective business communicators. Special focus is given to selecting and using visual aids and PowerPoint to enhance presentations. This course meets the “W” course requirement. This course is generally offered twice each year. 3 credits

BE 204 Principles of Macroeconomics

Survey of introductory macroeconomics with focus on economic growth, unemployment, and inflation. Topics covered include national income, fiscal policy, money, the banking system, and monetary policy. Balance of payments and currency exchange rate issues are analyzed. General Education choice for Part B. This course is generally offered once a year. 3 credits

BE 334 Business Law

In this course, we study the basic legal principles that guide business relationships. Emphasis is placed on examination of the Uniform Commercial Code, contracts, sales, commercial paper, negotiable instruments, and business organizations. This course is generally offered twice each year. 3 credits

MG 228 International Business Management

Students analyze foreign environment elements and the role of each element as firms select market entry options. Specific emphasis is given to ethical strategic planning of human resources, marketing, finance, and the relationship between the corporation and its host country in establishing the international business operations. This course is generally offered every other year. . P: MG 131. 3 credits

MG 362 Human Resource Management

In this course, students study the vital role of utilizing people effectively to meet organizational objectives. Topics include planning personnel needs, recruiting and selecting employees, training and developing the workforce, performance evaluation, compensation, and the legal and social context in which human resource management must operate. P: MG 131. This course is generally offered every other year. 3 credits

MG 365 Issues of Small and Family Business

This course introduces students to the issues that confront small and family businesses, and explores how to create a new small business. The study of small businesses allows students to study organizations in a more holistic manner. P: MG 131, MG 231, and BE 161. This course is generally offered every other year. 3 credits

MG 380 Management Internship

This is a field-based course in which students gain on-site employment experience in a local business establishment for 120 contact hours per 3 credits. The student is responsible for maintaining an integrative journal and completing other academic requirements. A student may repeat this course only once, and the second internship must be in a different place of employment. P: 12 credits in the Business Administration and Management Department plus junior or senior standing. 3 - 12 credits

Curriculum for Entrepreneurship Concentration

Entrepreneurship Concentration (48 credits, 24 concentration credits + 24 core credits listed above)

BE 248 Business Modeling & Analysis

This course introduces modern theory of entrepreneurship as scientific method. Students learn formal business modeling and analysis methods, focused on development of a financial and/or social impact model, and on the practice of business model validation. Each student builds and validates his or her own business or social impact idea in this course.3 credits

MG 240 Social Entrepreneurship

This course focuses on social entrepreneurship, including for benefit business formation and the idea of the b-corp, grant writing, the values-based pitch. Students develop an idea for a social impact nonprofit or missions based enterprise, and learn to use social impact as a success metric.3 credits

MG 320 Product Development

In this course, students will experience a “hands-on” practical application of researching and developing a product from idea generation through the various stages to commercial introduction. Management and control of the product through the product cycle will be discussed as well as an examination of product successes and failures. P: MG 231. This course is generally offered every other year.3 credits

MG 340 Project Management of Innovation

This course covers principles, practices, and techniques for the management of temporary organizations (also known as project management). This course is broadly applicable to any student with an interest in how change is implemented in real world organizations through the use of project management. Core topics include initiation, planning, execution, monitoring, and closure of projects. This course uses the Microsoft Project software package extensively to provide hands on planning experience.3 credits

MG 365 Issues of Small & Family Business

This course introduces students to the issues that confront small and family businesses, and explores how to create a new small business. The study of small businesses allows students to study organizations in a more holistic manner. P: MG 131, MG 231, and BE 161. This course is generally offered every other year.3 credits

MG 368 New Venture Challenge

An intercollegiate, interdisciplinary course that immerses students in the lean launch methodology for creating a new venture. Teams create business models around student products and services, validate market hypotheses and design minimum viable products. Students will be introduced to successful entrepreneurs, investors, attorneys and other support resources for entrepreneurs. This course has 3-4 days of mandatory residencies held at an off sight incubator.3 credits

MG 382 Entrepreneurship Internship

In this supervised internship, students work to develop their business or social impact idea into an actual operation, typically using the college’s co-working space or an outside co-working space as their base of operations.3 credits

CIS 388 Introduction to Project Management

This course covers principles, practices, and techniques for the management of business and technology projects. Topics include: project planning, scheduling, performing cost estimates, risk analysis, implementation and control, and project termination. This course uses the Microsoft Project Management software package extensively.3 credits

Curriculum for Marketing Management Concentration

Marketing Management Concentration (48 credits, 24 credits + 24 core credits listed above)

BE 135W Business Communications or BE 204 Principles of Macroeconomics

This introductory course in written and oral communications will enable students to become more effective business communicators. Special focus is given to selecting and using visual aids and PowerPoint to enhance presentations. This course meets the “W” course requirement. This course is generally offered twice each year. 3 credits

OR

BE 204 Principles of Macroeconomics

Survey of introductory macroeconomics with focus on economic growth, unemployment, and inflation. Topics covered include national income, fiscal policy, money, the banking system, and monetary policy. Balance of payments and currency exchange rate issues are analyzed. General Education choice for Part B. This course is generally offered once a year. 3 credits

BE 334 Business Law

In this course, we study the basic legal principles that guide business relationships. Emphasis is placed on examination of the Uniform Commercial Code, contracts, sales, commercial paper, negotiable instruments, and business organizations. This course is generally offered twice each year. 3 credits

MG 241 Marketing Research & Strategy

This course will utilize marketing research tools, processes, and results to assist managers, particularly marketing managers, in the decision-making process as it relates to developing a cohesive marketing strategy for a particular market and/or business. It will also examine the critical relationship between research and the function of market planning and overall business strategy. A strong Internet focus allows students to gather market research data efficiently and effectively. Topics include research design, sampling methods, collecting both primary data (via questionnaires, interviews, and focus groups) and secondary data, interpreting data, and presenting results. This course is generally offered every other year. P: MG 231. 3 credits

MG 320 Product Development

In this course, students will experience a “hands-on” practical application of researching and developing a product from idea generation through the various stages to commercial introduction. Management and control of the product through the product cycle will be discussed as well as an examination of product successes and failures. P: MG 231. This course is generally offered every other year. 3 credits

MG 322 Techniques of Marketing Promotion

This course allows students to experience designing, managing, and evaluating an organization’s promotion program: advertising, sales promotion, personal selling, and publicity. Students create complete promotion programs for a product and a service and analyze the integration of the promotional elements as well as examine the influence the 4P’s have on their promotional decisions. P: MG 231. This course is generally offered every other year. 3 credits

MG 328 International Marketing

This course teaches students to conduct a strategic analysis of world markets in terms of their respective cultural, economic, political, financial, legal, and competitive forces to determine various entry options available to multinational companies. Development of the particular marketing strategy and the 4 P’s in the international arena will be explored. This course is generally offered every other year. P: MG 231. 3 credits

MG 380 Management Internship

This is a field-based course in which students gain on-site employment experience in a local business establishment for 120 contact hours per 3 credits. The student is responsible for maintaining an integrative journal and completing other academic requirements. A student may repeat this course only once, and the second internship must be in a different place of employment. P: 12 credits in the Business Administration and Management Department plus junior or senior standing. 3 - 12 credits