Course: Consumer Psychology (PY-230-1) 

An overview of the various psychological factors that contribute to the understanding and manipulation of consumer behavior. Topics such as perception, cognition, and emotion, as well as the social and cultural contexts affecting the consumer, will be discussed. P: PY 111. Offered annually. 3 credits

Faculty:

Credit:

 

Day/Time:

Pre-Regs:

Fero

3

LEC
BL

M 5:30 PM 7:50 PM
W 5:30 PM 7:50 PM

PY-111

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