Course: Advertising Management (MB-640-1) 

In this course, students will gain knowledge of the latest techniques for developing strategic advertising campaigns. Through a hands-on approach, students will examine the management of advertising, sales promotion and public relations activities from a corporate perspective. Through the use of case studies and real-world examples, students will determine promotional objectives, select campaign themes, choose media, examine cost control, design sales promotions and evaluate results. Prerequisite: MB 518. 3 credits

*Please note: Non-matriculated Students must obtain the permission of the program director

Faculty:

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Day/Time:

Pre-Regs:

Vlahac

3

LEC
BL

TH 8:00 PM 10:20 PM
T 8:00 PM 10:20 PM

MB-518

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