Course: Marketing Concepts & Strategies (MB-518-1) 

This course introduces students to the techniques and processes of planning, creation,valuation, distribution, and sale of products and services. Students will learn how to segment markets and to identify target markets, survey markets, and interpret data. Students will explore the challenges and ethical issues facing marketing managers. During this course, students will analyze strategic marketing cases that will allow students to exhibit the ability to describe and integrate the key activities of marketing and demonstrate effective analytical, oral presentation, and written communication skills. 3 credits

*Please note: Non-matriculated Students must obtain the permission of the program director

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Gineo

3

LEC
BL

T 5:30 PM 7:50 PM
TH 5:30 PM 7:50 PM

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