Curriculum

Oral Literacy Courses (3 credits from the following)

CO 141 Speech Communications (Level A)

Speech Communications offers the student a comprehensive approach to the organization, presentation, and theory associated with the practice of oral communications. Through classroom exercises, formal student speech presentations, and videotape analysis, the student will advance his/her ability to speak publicly. Special attention will be given to the perceptual skills, listening skills, and leadership styles necessary for effective speaking in family, social, and business contexts. The emphasis is upon individual development. Thus, the student who experiences “speech anxiety” is likely to find Speech Communications a particularly rewarding experience. General Education Choice for Part A. Generally offered yearly. 3 credits

CO 239 Broadcast Announcing

This course introduces students to the lively profession of broadcast announcing. The course will give students the opportunity to plan, script, and produce short broadcast productions. Recorded and live sessions will be discussed and planned. Topics include: surveying equipment needs, learning vocal techniques and broadcast practices, arranging recording sessions, and negotiating the challenges of recordings. Special attention will be given to situational broadcast environments such as Sports Announcing, Music and event announcing, News announcing, and interviewing. 3 credits

Writing Literacy Courses (6 credits from the following)

CO 151 Writing for the Mass Media

All mass media, at one time or another, require the creator(s) to write. Given the essential nature of this expressive skill, Writing for the Mass Media will expose the student to the basics of news, multi-media, sports, visual, and promotional forms of writing. Students will examine different examples of these writing forms as models, and will write originally conceived copy as weekly assignments. Generally offered yearly. 3 credits

CO 250 Broadcast Writing

In this course, we will introduce the student to the creative variables and technical considerations involved in radio and television copywriting. The student will be expected to submit original radio and TV copy as weekly assignments. In addition, we will explore radio and TV organization and production processes. A final portfolio of original copy will be required from each student. This course is highly recommended for those interested in a career in either radio or television. 3 credits

CO 240 Scriptwriting

This course will introduce you to feature film screenwriting. We will explore the basic theory and formal aspects of story structure, character development, use of conflict, scene writing and dialogue. We will then apply these basic dramatic principles to the development of your own original material. Since much of the work of screenwriting is done before the actual drafting, this class will focus on the process of screenwriting: from the initial premise, through character exploration, to treatments and step-outlines, then writing your first draft. With the help of your peers in workshop, you will leave this course with a solid understanding of the fundamentals of screenwriting. 3 credits

EN 143 Creative Writing

A writing course designed as a general introduction to the strategies of literary composition. Through sustained and systematic practice in the techniques that stimulate and refine creative writing, students will exercise and develop intuitive and critical abilities essential to significant artistic achievement. Generally offered once a year. 3 credits

BE 135 Business Communications

This introductory course in written and oral communications will enable students to become more effective business communicators. Special focus is given to selecting and using visual aids and PowerPoint to enhance presentations. Generally offered twice yearly. 3 credits

CO 365 Writing for Interactive Media

Despite the changing media landscape, good writing skills are a necessity for professional communication. Students in this class use written modalities to create, develop and hone a distinct, searchable written voice within varied media environments. Much of professional media work involves creating a consistent voice or presence for a person, organization or company. In this course, participants focus on how to accomplish (or enhance) this process using effective compositional techniques. 3 credits

Media Literacy Courses (15 credits from the following)

One required 3 credit course in Art History

CO 125 Digital Audio Recording and Editing

This course introduces students to the digital audio production process. The course will provide students the opportunity to plan, script, and produce short audio programs. Topics include: surveying the proper equipment for the production, arranging recording sessions, techniques for mixing, and editing sessions. 3 credits

AR 114 Graphic Design I

An introduction to page layout and design as it relates to constructed documents including books, posters, and brochures. Provides an overview of the field of commercial art including advertising, web design, and art direction. 3 credits

AR 201 Introduction to Computer Art

An introduction to imaging using windows based tools. The course explores digital bit mapped and vector systems to create two-dimensional works for paper and the web. Offered yearly. 3 credits

AR 214 Graphic Design II

A continuation of AR 114 with a focus on typography, layout, and design for commercial publication. Type specification, production techniques and digital design tools will be surveyed. The course culminates with a portfolio of camera-ready design. P: AR 114. Offered yearly. 3 credits

AR 314 Advanced Graphic Design I

Introduction to design for the World Wide Web. Students will create a professional portfolio site for themselves and take it live to the web with their own domain name. P: AR 214 Offered each semester. 3 credits

AR 315 Advanced Graphic Design II

A semester in company identity and package design. Design to meet the strategic needs of corporate branding and packaging. P: AR 314 Offered each semester. 3 credits

AR 335 Digital Photography I

An exploration of photographic color, light, and design using digital tools. Coursework includes scanning into digital image from conventional film. Adobe Photoshop software utilized to manipulate, edit, collage, and combine digital images. Offered yearly 3 credits

AR 336 Digital Photography II

An opportunity to explore advanced coursework in digital photographic editing. Students will pursue a defined project in depth during the course of the semester. Offered yearly. 3 credits

CO 229 Introduction to Digital Communications

This course will provide students with a detailed critical introduction to the field of digital communication. Topics will include practical applications of digital communication across disciplines: communication studies, journalism, public relations, advertising, media and cinema studies, and communication technology. This class will offer students a glimpse of those disciplines and allow them to integrate them all together. Additionally, this course will provide an entry point for students who have had little experience with either digital technology or communication courses. Generally offered yearly 3 credits

CO 237 Photojournalism

Photojournalism introduces the student to the informational, persuasive, and entertainment roles that still images play in modern newspapers and magazines. This course will examine narrative, documentary, and aesthetic images. Students will address the following questions: What is photojournalism and how has it evolved? What direction(s) is photojournalism headed? What are the proper roles for the photojournalist? How do images bias the content of editorial copy? How and why do photojournalism and an individual’s right to privacy find themselves in conflict? What is the role of the Photo Editor? How can images emote, captivate, motivate, amuse, inspire, or tell a story in the context of print publications? What ethical questions does photo manipulation present for the practicing photojournalist? In addition to exploring these and other questions, students will critically review the work of past and present photojournalists, and they will create original images as regular assignments. Students need a digital, still camera. Students should be familiar with the rudimentary operation of their photographic equipment; however, course lectures will focus at times on application and technique. This course hopes to enhance the student’s visual literacy and proficiency, enlighten the student on news and photojournalism issues, and introduce the would-be practitioner to the basics of producing successful images. Generally offered yearly. 3 credits

CO 242 Electronic Field Production

This course focuses on concepts and techniques associated with Electronic Field Production (EFP). Topics include Electronic News Gathering (ENG), sports coverage, commercials, music videos, and on-location dramatic productions. In ENG work the primary goal is to get the story, however conditions are not always ideal. Special attention will be given to contingency planning and preparation for unforeseen circumstances. Through a combination of planned location shoots and group projects, students will be exposed to principles and practices associated with all aspects of field production. Typically offered every other year. 3 credits

CO 251 Film and Video Production

In this course, we introduce the student to the principles, processes, and creative production techniques associated with narrative and documentary motion media. Using small format videotape, students will explore the following topics: scripting, production planning, budgeting, casting, directing, camera operation, lighting, sound recording, music, and editing. Students will engage in group projects that involve “hands-on” workshops. Emphasis is upon single-camera production style, but some attention will be given to multi-camera, studio-oriented production variations.Laboratory fee of $50.00. 3 credits

CIS 301 Technology and the Arts

In this course includes all forms of creative expression, and their evolution through digital technology. It demonstrates the connection between the arts, humanities and technology that continue to influence today's digital society. General Edu ca tion Choice, Level C. Generally offered every module. 3 credits

Computer Literacy Courses (6 credits from the following)

CIS 230 Scripting and the Web

Create more enriching web experiences and express your creativity through code. This course introduces core programming concepts in JavaScript and jQuery by teaching you how to create scripts from scratch, and to understand the thousands of JavaScripts, JavaScript APIs, and jQuery plugins that are available on the Web. This course will introduce you to the latest practices in progressive enhancement, cross-browser compatibility, and understanding CSS3. 3 credits

CIS 325 Data Communications

This course is designed to provide students with an understanding of the technologies and products related to communications systems. It will include management issues related to network planning, implementation, and administration. Among the topics covered are: distributed data processing, communication techniques, network design, and security. 3 credits

CIS 382 Computer Networks

A study of the hardware and software used in local area networks. Includes study of the use and maintenance of network operations systems. Generally offered yearly. 3 credits

CIS 383 HTML and Web Publishing

This course covers the basics of the Internet, including the World Wide Web. Students create their own websites with multiple related pages, links to other sites, and complex graphics and photographs. Course includes HTML, Dreamweaver, and Flash. This course is generally offered every other year. 3 credits

CIS 385 Cybersecurity

A study of security policies, models, and mechanisms for secrecy, integrity, and availability. Topics include operating system models and mechanisms for mandatory and discretionary controls; data models, concepts, and mechanisms for database security; basic cryptography and its applications; security in computer networks and distributed systems; and control and prevention of viruses. Concentration will be placed on the related legal issues. This course is generally offered every other year. 3 credits

Promotional Literacy Courses (3 credits from the following)

CIS 387 Electronic Commerce

This course explores current e-commerce technologies using the Internet. Topics include: technological challenges, business plans, legal and regulatory considerations, business strategies, global e-business, and social, political and ethical issues. This course is generally offered every other year. 3 credits

CO 230 Internet Marketing and Advertising

Internet marketing and promotional communications are increasing at dramatic rates. Both large and small businesses and individual entrepreneurs cannot hope to survive in the 21st Century without strong Internet marketing and advertising plans. This course will introduce the student to the basics of product/service promotion as practiced using the medium of the World Wide Web. Specifically, topics to be explored include: What is “e-business?”, Internet User Characteristics and Behavior, On-line Market Research, Product and Pricing on the Net, The Net as Distribution Channel, The Internet Marketing Plan, and Advertisement Design for the Net. Students will be expected to have Internet access and will create a variety of creative, promotional materials as regular assignments. Prior Internet design experience is desirable but not required. In addition, students will explore the ethical issues and some legal questions associated with Internet Marketing and Advertising. Generally offered yearly 3 credits

MG 231 Principles of Marketing

This course introduces students to common methods of planning and implementing decisions with respect to product, price, promotion, and channels of distribution, as organizations strive to satisfy the needs and wants of the market while achieving the goals of the organization in a dynamic environment. This course is generally offered once a year 3 credits

Management Literacy Courses (3 credits from the following)

MG 131 Principles of Management

Students are introduced to the basic functions of planning, organizing, leading, and controlling the organization effectively and efficiently. Additional topics include social responsibility of the organization, decision-making, interpersonal skills, and organizational change. This course is generally offered once a year 3 credits

MG 228 International Business Management

Students analyze foreign environment elements and the role of each element as firms select market entry options. Specific emphasis is given to ethical strategic planning of human resources, marketing, finance, and the relationship between the corporation and its host country in establishing the international business operations. This course is generally offered every other year. . 3 credits

CO 301 Organizational Communications (Level C)

Bureaucracies and large-sized organizational structures abound in modern America. Frankly, there is no escaping this reality. Organization Communications takes historical, structural and ethical perspectives in examining the nature and role of communications within the organizational framework. Direct attention will be given to applying these perspectives to the phenomenon of the modern sports industries, but comparative and contrasting attention will be given to large, midsize and small businesses; and to those organizations that exist in the not-for-profit sector. Although part of the Sports Communications Sequence, Organizational Communications is highly recommended for all students interested in better understanding and affecting the dynamics involved in effective communications within any organizational framework. Generally offered yearly. General Education choice for Part C. 3 credits

MG 340 Project Management

This course covers principles, practices, and techniques for the management of temporary organizations (also known as project management). This course is broadly applicable to any student with an interest in how change is implemented in real world organizations through the use of project management. Core topics include initiation, planning, execution, monitoring, and closure of projects. This course uses the Microsoft Project software package extensively to provide hands on planning experience. 3 credits

AM 111 Arts Management

Through this course, students will gain an understanding of the theory and practice of art management in non-profit and for-profit organizations. Generally offered annually. 3 credits

Courses in Area of Focus (12 credits)

To be determined in consultation with Program Director

Capstone and Internship

DM 391 Digital Media Studies Capstone (new course) (3 credits)

This course serves as the capstone course for the major in Digital Media Studies. It will provide an environment where the student can identify and critique threads of learning from previous Media Studies coursework. It will give students the opportunity to assess their proficiency in the literacies associated in the program: oral, promotional, management, computer, written, and media. The course culminates in the production and formal showing of a multimedia project to be designed in consultation with the faculty member. 3 credits

DM 380 Internship (1 to 12 credits)

1 - 12 credits