Course: International Marketing (MG-328-1) 

This course teaches students to conduct a strategic analysis of world markets in terms of their respective cultural, economic, political, financial, legal, and competitive forces to determine various entry options available to multinational companies. Development of the particular marketing strategy and the 4 P's in the international arena will be explored. This course is generally offered every other year. P: MG 231. 3 credits

Faculty:Credit: Day/Time:Pre-Regs:
Munson3LEC
BL
M 1:10 PM 2:25 PM
W 1:10 PM 2:25 PM
MG-131 MG-231

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